Too often people try to persuade others to their point of view
in a proposal or a presentation, without putting themselves in
the place of the people they are trying to persuade.
An Impacto conversation takes place in 5 steps, and by
expressing the stages in the language and thinking of the
target audience, becomes compelling and enrolling.
The 5 steps are:
1. Purpose or Objective
2. Urgency or why now?
3. Destination or where we want to get to
4. Success Path or how to get there
5. Commitment (by both parties)
A typical Impacto conversation takes around 60 minutes,
including facilitated feedback.
